Blog
Thoughts on commerce, AI, product development, and what we're building.
Product Discovery Is Still Broken, and AI Hasn't Fixed It Yet
Shopping is not a search problem. It is a synthesis problem, and most AI tools being built today are solving for the wrong thing.
2026-03-25AI Is Changing Ecommerce, But Not How You Think
The real opportunity for AI in ecommerce isn't smarter ads or faster support — it's helping people actually decide what to buy.
2026-03-23Building Intelligent Consumer Experiences
Starseek is building the infrastructure and interfaces that make finding the right product feel less like searching and more like thinking.
2026-03-22Why We're Rethinking Product Discovery
Search bars have been the front door to online shopping for two decades. We think the front door itself is the problem.
2026-03-20What AI Product Discovery Should Actually Look Like
Most AI shopping assistants are just search bars with a chat interface. Here's what genuine AI product discovery actually requires.
2026-03-18Building an AI Shopping Assistant from Scratch
How we built Spark — from RAG pipelines and hybrid search to personalization layers that learn your taste over time.
2026-03-15What It Takes to Build a Good AI Product Discovery Experience
Building a useful AI-powered product discovery experience requires much more than placing a chatbot in front of a catalog.
2026-03-14Shopping AI Needs Better Judgment, Not Better Answers
The next breakthrough in shopping AI won't come from faster retrieval or smarter ranking -- it will come from systems that help people think, not just systems that respond.
2026-03-12Introducing Karto: Honest Reviews, Real Rewards
Product reviews are broken, and everyone knows it. We built Karto to fix the incentives — real cashback for real opinions from verified purchasers.
2026-03-10Beyond Automation: Building Software That Helps People Decide
The next frontier for consumer software is not doing more things automatically, but helping people think more clearly before they act.
2026-03-08Shopping Is a Synthesis Problem
Search returns results. Synthesis helps you weigh them. Current tools are good at the first part and terrible at the second.
2026-03-06What Trust Looks Like in AI-Assisted Shopping
Trust is the most underrated problem in AI-powered shopping — and until the incentive structures change, skepticism is the rational response.
2026-03-0425 Ideas Shaping Our Editorial Roadmap
A look at the questions driving our thinking about AI, commerce, and the future of product discovery.
2026-03-02